Except that he does. Waldo Pancake is the sole genius behind Puccino's, a popular UK based coffee shop/cafe. It's every designer/copywriters dream to have a fun trusting client like Puccino's. I'd go as far as to say I'd step out of line at a coffee shop if i spotted at Puccino's across the street simply to savory the message my cup would hold.
my favorite is "pillow to napkin's duvet."
Ha! Love it!
Enjoy other images at Waldo Pancake's flickr!