Advertising Adds Value to a Product by Changing Our Perception?

That's what Rory Sutherland asserts in this TED video:

$400 sunglasses? Yes, please.

I am so so so far from the person who would pay $400 for sunglasses (especially if they weren't even prescription). I equate $400 to a portion of rent or maybe a plane ticket. Not something I could leave on the counter top at the drug store. But selling Oliver Peoples sunglasses to me with a cute and funny video featuring Zooey Deschanel, gets me a little closer. As in, now I'll say I really like that brand were as before I'd say, "who's this Oliver character?"

So way-to-go Oliver Peoples advertising. You've found the subculture of indie minded professionals with a healthy 9-5 who have found they have a taste for fancy name brand. I am in the market for sunglasses...and Zooey Deschanel is my #1 girl crush...

Rebranding WTF

The studio has, in the midst of preparing for a pitch, ingeniously come up with a very appropriate double entendre.
Where's
That
File!?!

Mad Men groupie

This is an appropriate post because this is a studio blog for an advertising agency, and below are pictures of me and/or my husband, Thurston, with actors/actresses that play characters who work at an advertising agency. (And I will shamelessly use anyway possible to show people these pictures)

NOLAF

This Tostitos spot is completely hilarious. And just ever so slightly even mentions Tostitos. The colors, the characters, the dialog, all just tickles me death. Which is exactly what NOLAF would want. Death by tickling. Well done, Chicago based agency, Element 79. I sent the DOOP A FRIEND gag to at least a dozen of my friends. "Putting the FU in FUN." Awesome.
Check out NOLAF for yourself.