$400 sunglasses? Yes, please.

I am so so so far from the person who would pay $400 for sunglasses (especially if they weren't even prescription). I equate $400 to a portion of rent or maybe a plane ticket. Not something I could leave on the counter top at the drug store. But selling Oliver Peoples sunglasses to me with a cute and funny video featuring Zooey Deschanel, gets me a little closer. As in, now I'll say I really like that brand were as before I'd say, "who's this Oliver character?"

So way-to-go Oliver Peoples advertising. You've found the subculture of indie minded professionals with a healthy 9-5 who have found they have a taste for fancy name brand. I am in the market for sunglasses...and Zooey Deschanel is my #1 girl crush...