Typography 101

More than 25 years have passed since I was a typesetting vendor for McKinney & Silver Advertising. Today, I'd like to share with you the things my eyes can't ignore.

Here’s a little kerning trick.
The same kerning value needs to apply to every “straight-to-straight” letter combination. Thus, the negative space between the caps H U must be consistent with the negative space between the caps U R and H I. So remember: If you do it to one, you have to do it to all.